Urban Decay x Alice in Wonderland eyeshadow palette review

Years ago, when I was a kid, I remember going through my mum’s makeup box and pulling everything out to admire the pretty colours like ‘oooh’, ‘ahhh’. Well, I had a similar reaction when Urban Decay’s new Alice in Wonderland eyeshadow palette arrived on my desk this week, and, since my day job doesn’t allow me to give it a full review, I’ll do it here.

Alice in Wonderland Urban Decay Palette Eyeshadow

Firstly, this palette looks awesome – definitely the kind of thing to leave out on your bathroom shelf and so visitors can admire it (and hopefully ignore your jumbo pack of Tampons and mouldy shower curtain). The kaleidoscopic print gives you a clue to the jazzy colours inside, plus there is a mirror and pop-up butterfly because YOLO.

Alice in Wonderland Urban Decay Palette Eyeshadow

Let’s get to the colours. Imaginatively named after characters and key themes from Lewis Carroll’s books, these include pretty, neutral shades (Looking Glass, Lily, Royal Flush) as well as some more daring ones (Metamorphosis, Cake, Heads Will Roll). *Insert lame joke about how you really would need to be mad to wear the bright green Hatter shade*

Apparently, each column represents a character, starting from the left: Alice, Mad Hatter, Mirana, Iracebeth and Time.

Some of the colours are shimmery, and others matte, but what they all have in common is a strong pigment so you definitely don’t need to use loads each time. They are also highly blendable. Believe me I know, because I coloured my whole arm in with them.

Alice in Wonderland Urban Decay Palette Eyeshadow

Alice in Wonderland Urban Decay Palette Eyeshadow

Swatching downwards on each row. Nearly ran out of arm.

I have to be honest, I am so completely boring when it comes to eyeshadow that I will likely be sticking to the beiges and browns of this palette, although the pinky tones of Lily and daring (for me) Salazem Grum will introduce some new tones into my eye-drobe.

Alice in Wonderland Urban Decay Palette Eyeshadow

Looking Glass, Kingdom and Chronosphere. Plus eyeliner x 10000.

However, for the purposes of fairness I did try out some of the wilder colours and, although I am an earthy-toned gal, I can see that these would look cool on someone 10 years younger braver than me. It would also be bloody brilliant for fancy dress, which is ultimately what we all need more of in life (I’m pretty sure Alice would approve, anyway).

Alice in Wonderland Urban Decay Palette Eyeshadow

Left eye: Paradox and Chessboard. Right eye: Lily and Cake.

The palette retails at £45. It’s currently only available at Selfridges but you can soon grab one from urbandecay.co.uk.


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